Bonds do not necessarily have to pay cash coupons. A bond by Scottish brewery BrewDog
highlights this point. BrewDog is considering a new bond issue that
would have a 6 percent coupon, paid out as 3 percent in cash and 3
percent in craft beer. If you have buy one of these bonds, you would get
a cash payment, a coupon for £20
in BrewBucks redeemable at the company's bars, a free book, and a free
beer on your birthday each year you are a bondholder. Cheers!