Coca-Cola's Currency Risk

In a recent interview, Coca-Cola CFO John Murphy discussed the currency risks facing the company. For the most recent quarter, Coke's earnings were reduced 9 percent because of currency fluctuations. The increase in the value of the U.S. dollar is the primary driver of the loss. Murphy expects currency losses to be only about 6 percent in the third quarter. One interesting point in the article is the sheer scope of Coke's multinational operations: The company is exposed to more than 70 currencies.