A $120 Million Bogey?

So what affects stock prices? In reality, pretty much everything, possibly even a bogey at the famed Road Hole at St. Andrews in Scotland. For the non-golfers, phenom Jordan Spieth made a bogey (one over par) on the 17th hole in the final round of The Open Championship on Monday, which virtually eliminated him from contention. Shortly after he made the bogey, stock in Under Armour, the company Spieth has a marketing deal with, fell from $89.47 to $88.79. While this is a relatively small dip, it reduced the market value of the company by $120 million. All in all, a pretty expensive round of golf.