Ford's F-150

Ford, which manufactures the best-selling F-150 pickup, is making a big bet on aluminum. The company began manufacturing F-150s today that are entirely made of aluminum. The switch will lower the weight of the pickup by about 700 pounds, increasing full economy. From a capital budgeting perspective, we appreciate that the author of the linked article accounted for the erosion of 90,000 units this year, with an associated sales figure of $3.6 billion.