Tuesday, September 16, 2014

Microsoft Buys Minecraft

Microsoft announced that it was buying Minecraft company Mojang AB for $2.5 billion. The purchase is will likely help Microsoft in the gaming console market and the mobile market. The success of the acquisition also depends on whether the gaming industry is sustainable. In other words, Minecraft may drive some users to Microsoft products, but the ultimate success of the acquisition depends on Microsoft's ability to turn Minecraft into a franchise game.